“Ethics is knowing the difference between what you have a right to do and what is right to do.”
– Potter Stewart

Details of Unsupported Web Services

Web Services provide extended usability and functionality to almost every website. However, choosing what (and what not) to use can be a frustrating, and time consuming experience.

I hope to make this easier by focusing on the "what not to use" part of it.

AI

A medium sized AI Datacenter water use is approximately 4 Million gallons per day. Considering the fact that the averages household uses about 120 gallons a day, we're talking about the equivalent of a small city here. The electrical burden on the grid is just as bad. AI not only scrapes freely sourced information, but copyrighted content as well. Even with all that data collection, AI still produces an outsized ratio of slop. Unreliable and costly in regards to the time it takes to clean up AI messes. The list of violations is prohibitive to me, which is why I won't support or use it. Lastly, it is designed to make the rich richer, which is also a sore point.

Marketing SEO – (on-site, organic SEO is supported)

I don't support Advertising/Marketing practices using SEO. Please note that this is different for considering SEO friendly content on your website, which I do support. Marketing SEO is based around creating online ads, analyzing impressions and clicks and competitive keyword audits. I don't support this for two reasons. First, I'm not a professional in this field and likely won't produce satisfying results for you. Second, (another AI thing), Google's introduction of AI into search engine functionality has thrown copious amounts of mud into the punch. Even professionals are pulling out their hair trying to adapt to the changes. Barring dumping a lot of money into online ads, Google uas upended SEO and made it much harder to produce good results, let alone any results at all.

Google PageSpeed

PageSpeed is a joke. I used to use this to optimize customer's websites. After going through it a number of times, I realized something. Google's pagespeed results are weighted and not real-world results. A bloated Wordpress site can produce better results than a simple HTML template site. Going through a PageSpeed analysis and fixing issues takes hours and hours of time, and might produce a 5% - 10% improvement. Eyeballing a site load makes it obvious that Google produces results that don't even make sense. How important is it? Run PageSpeed on any of Google's branch sites. Their own results are poorer than 80% of other sites on the web. That should tell you everything you need to know right there.

Google AMP

Google AMP is a middleman technology that never really took off. Instead of building an APP for your website for mobile, build a 2nd website using AMP, or integrate AMP into your current site (which can be more complex than just building an AMP one). The thing is, it was supposed to be built for speed, but with ever-increasing broadband it became a technology that wasn't really needed. One can easily use CSS to reformat websites to fit Laptop, Tablet, Pad, Mobile sized screens and it performs just as well without dumping 60% of the features which make your website cool. The cost and the need just isn't worth it.

Wrap-Up

So there you have it. These are the technologies I don't, or no longer support, and why. I still support Google My Business, Analytics, Maps, and related technologies because they still do provide good real-world results for your webiste. But take a pass on those that I mentioned above. Your website will work just as well without them.